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First Look At BIYAN x Gaya Koleksi Raya by FashionValet

This Surabaya-born fashion designer has come a long way from his Jawa Timur roots. Easily the most celebrated fashion name in his homeland, Biyan (or Biyan Wanaatmadja) has made his mark around the globe too.

 

A photo posted by BIYAN (@biyanofficial) on

image credits: instagram @biyanofficial

He heads three labels: BIYAN FOR WOMEN (founded in 1984) which was followed closely by STUDIO 133 BIYAN in 1985. More than a decade later in 1999, the Indonesian designer went younger with a more mainstream urban streatwear label called (X)S. M. L. BIYAN BRIDE then came into being in 2005, completing the designer’s conquest of all womenswear categories: main line, diffusion or second line, fast fashion and bridal.

 

so lovely! photo: Davy Linggar Dress by Biyan Model : Mariana #thebridestory#davylinggarphotography

A photo posted by BIYAN (@biyanofficial) on

image credits: instagram @biyanofficial
So what puts the unstoppable fashion force of Biyan ahead of all the competition? His aesthetics is essentially romantic, classic and sophisticated, with an emphasis on juxtaposing fabric, texture, colour and form within hyper-romantic silhouettes featuring taut tailoring.

 

A photo posted by BIYAN (@biyanofficial) on

image credits: instagram @biyanofficial

Of course, as with most Southeast Asian designers, embellishment is key and Biyan’s designs showcase exquisite embroidery and beading on forms boasting expert craftsmanship and often original silk prints.

 

A video posted by BIYAN (@biyanofficial) on

image credits: instagram @biyanofficial

Retail-wise, the various lines of Biyan is stocked at the most sought-after brick-and-mortar fashion stores around the world like Joyce Hong Kong, Club 21 Thailand, Saks Fifth Avenue Bahrain and Le Bon Marche Paris. The designer’s main line is stocked on e-commerce site Net-a-porter while second line STUDIO 133 BIYAN is sold at Malaysia’s very own online fashion store, FashionValet.


image credits: facebook BIYAN

Watch BIYAN's Spring/Summer 2016 fashion show here:

video credits: youtube davy linggar

For the upcoming Raya as part of FashionValet’s Gaya Koleksi Raya showcase, a special STUDIO 133 BIYAN Raya collection will be available on www.fashionvalet.com plus at its Bangsar Village II physical store.





STUDIO 133 BIYAN for FashionValet's Gaya Koleksi Raya
image credits: fashionvalet

by: Tan Siok Hoon