Berita  | Style

Chopard Goes Green At Cannes 2016


The first trophy designed and created by Chopard was introduced in 1998. Since then the Swiss luxury brand and the film festival have been joined at the hip.

An even greater stroke of genius was to fashion an annual selection of one-of-a-kind jewels worn by the stars on the festival’s red carpet and throughout the event. The first jewels were unveiled in 2007 and the rest is marketing history. This year the luxury brand created a Green Carpet Collection for Cannes, joining Firth’s Green Carpet Challenge by creating a dazzling line of jewellery with the support of the Alliance for Responsible Mining (ARM) which safeguards that any gold used originates from community mines in South America bearing the “Fairmined” certification.

Crafted by the jewellers, gem-setters, polishers and gold casters of their Haute Joaillerie workshops in Geneva, the Green Carpet Collection bears an exquisite testimony to the exceptional know-how of the house of Chopard. This year, Julianne Moore turned heads on the red carpet wearing Chopard’s ethical collections. We think Moore is definitely the ideal choice to showcase Chopard’s first-time use of ethically sourced emeralds by Gemfields, one of the world’s leading suppliers of coloured gemstones – primarily specialising in emeralds and amethysts from Zambia.

Julianne’s statement earrings and elegant ring have been crafted in Fairmined certified gold and feature responsibly sourced emeralds from Gemfields – what a remarkable way to launch the latest phase of ‘The Journey to Sustainable Luxury’!